If you want to get noticed online, you need to be paying attention to your SEO or Search Engine Optimisation. This is what gets you higher up the rankings of search engines such as Google and gets you more clicks. SEO copywriting will help you get there, but how do you do it? This is your guide to the techniques that SEO copywriters use.
What Is SEO Copywritng?
SEO copywriting is a style of writing that helps your target audience find your site. You write with your audience’s needs in mind. For example, if you’re running a gardening goods website, you’ll be writing content that addresses those needs. In this case, you may write articles on which plants to introduce to your garden this season or which tools are the best for a specific task. These posts will guide readers towards your products while offering value themselves.
Who Writes SEO Content?
Anyone can write SEO content but for it to work, you have to do it well. Many business owners decide to write some content themselves and hire SEO services such as Broadplace to do other pieces for them. Having an expert on hand is usually a very good idea. They’ll be able to tell you more about the techniques they use to bring readers and possible customers to your site.
The backbone of SEO copywriting is the keywords you use. These are what your reader is looking for online, so you want to use them to bring them to your site. Before you write anything, you need to do your research and decide on what keywords you need to be using. Sit down and brainstorm the terms that your audience may be using online in order to find you. In a gardening website, your customers may be looking for ‘best spring seeds’ or ‘garden tools for renovation’. Put together this list and use them in your copy.
A word of caution before you do so, though: search engines are cracking down on ‘keyword stuffing’, which is a method where writers cram as many keywords as they can into their copy. This sounds like you’ll bring more visitors to your site, but in fact the opposite will happen. Your site will be penalised and dropped down the rankings.
Create Good Content
When writing SEO content, the trick is to write an article your customers would like. You may have perfectly crafted your keywords and inserted them carefully but if the article is no good, then you won’t get anyone coming to your site at all.
Craft a good headline to reel readers in. Then make sure your article is relevant to it. Make sure readers come away with information that is useful to them, and they’re more likely to stick around.
With these tips, you can get started writing the best SEO content for your business. Use these and professional services and you’ll have more clicks in no time.