With increasing competition and changing demands of customers, brands are constantly struggling with their marketing goals. Packaging, which is easily one of the better marketing tools, has a big role to play in that context. Today, every product review on YouTube and online portals starts with an unboxing experience, where the reviewers, bloggers and vloggers talk in detail about product packaging and if they liked or disliked the same. To be more precise, product packaging is more important than ever, and in this post, we have some quick guidelines as how you can improve these aspects for your brand.
Always start by appreciating your product
What you are trying to sell largely determines the packaging requirements. A standard beauty subscription box would be rather different from a corrugated box for pizza delivery. Customers expect certain kind of packaging from certain products, and it is important to consider that. Surveys can be a good way to judge customer expectations, while you can also consider learning the dos and don’ts from your competitors.
Find a good packaging manufacturer
Companies like belley.net have been around for the longest time, and they work with brands from scratch to create custom packaging materials. Today, the role of a packaging manufacturer isn’t the same as before. They are often involved in the basic designing and conceptualization process, help brands in creating prototypes, and offer solutions that fit stringent budgets. Many companies even have options to store packaging materials for their customers.
Experimentation needs to be functional
Yes, innovation with packaging is important, but the whole process of experimentation must be functional. Brands often forget the overall responsibility they have towards the planet and customers. Customers are likely to appreciate products that have limited use of packaging material, instead of confusing boxes that are only adding more waste to the landfills. Every step counts for that ultimate design.
Unboxing must be an experience
From the shape of the box to the design and other things like the print, every aspect determines the unboxing experience. While the actual product is always important, using effective packaging will only create more curiosity for the customers. It is also important to minimize fuss when it comes to unboxing. The customers should feel that the box is a part of the product and not something that has been specifically designed to distract their attention.
Focus on these aspects, and try new ideas for box packaging, keeping product and brand goals in mind.